Thomas Neeck

Head of Product Marketing · B2B SaaS, AI and data platforms

I make complex data and AI products easy to buy.

I've spent 14 years in marketing and 11 in product marketing, leading the function at three companies. I've scaled it inside IBM's $6B+ analytics portfolio and built it from zero at Everest Group.

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Thomas Neeck

Thomas Neeck, MBA · Kansas City, MO

$50M+
Pipeline influenced
+42%
Higher win rates
−38%
Shorter sales cycles
$6B+
AI and analytics portfolio at IBM

Experience

  1. Mar 2026 – Present

    Customer experience (CX/XM) firm

    Service Management Group (SMG)

    Director, Product Marketing (Head of PMM)

    • Rebuilt product marketing into a strategic growth function spanning positioning, pricing and packaging, competitive intelligence, launch and enablement.
    • Led go-to-market for a new CX product: 75% of the pilot cohort booked demos, influencing $20M+ in pipeline.
    • Won a Leader position in the 2026 QKS Voice of the Customer Matrix and inclusion in the Frost & Sullivan Radar.
    • Rebuilt the company's top-level positioning and corporate narrative.

  2. Jan 2025 – Present

    Enterprise tech and professional services

    Product Marketing Consultant

    Selected advisory work

    • Delivered positioning, messaging and GTM playbooks for clients.
    • Built AI-powered competitive monitoring and research workflows that cut analysis time by 75%.

  3. Jul 2022 – Jan 2025

    Market research and advisory firm

    Everest Group

    Director, Product Marketing (Head of PMM)

    • Built product marketing from the ground up for a $350M research and advisory portfolio, growing a team of 5.
    • Launched Talent Genius, a workforce-intelligence SaaS platform: $146K revenue, $1.8M qualified pipeline and 32 demos in the first month.
    • Raised win rates 42% and cut sales cycles 38% with a full sales enablement program.
    • Re-architected 76+ offerings into three GTM portfolios and productized Price Genius as a commercial SaaS offer.

  4. Oct 2021 – Jul 2022

    IT services and consulting

    CAI

    Director, Product Marketing (Head of PMM)

    • Led a 9-person team supporting a $1B professional services portfolio and $30M in marketing-attributed pipeline.
    • Built a competitive intelligence program from scratch, improving win rates by 12%.

  5. Aug 2015 – Oct 2021

    Four roles across IBM Analytics and IBM Cloud Analytics

    IBM

    Senior Product Marketing Manager, IBM Cloud Analytics

    • Led a global PMM team (US, Europe, India) for Cloud Pak for Data and a $6B+ AI and analytics portfolio.
    • Built an enablement program of 120+ assets and 9 microsites, lifting asset use by sales 250%.
    • Positioned Watson Studio, SPSS, DB2 and Data Science Experience for technical and executive buyers.

Skills

Go-to-market
Positioning, messaging architecture, launches, personas, segmentation
Revenue
Pricing and packaging, monetization, expansion, pipeline impact
Market intelligence
Competitive intelligence, win/loss, voice of customer, analyst relations
Enablement
Sales training, content strategy, Seismic, Highspot
AI
AI-first workflows, Claude, ChatGPT, Gemini
Leadership
Global teams, executive and board communication

Education

MBA, Western Governors University
BS, Business Management, Western Governors University

Certification

Private Pilot Certificate (FAA)

Let's talk product marketing.

The best way to reach me is a message on LinkedIn.

Message me on LinkedIn